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Insights for Startup Founders

Frameworks, strategies, and hard-won lessons for founders who believe their best thinking deserves a better system.

Decisions

September 22, 2026 · Updated September 26, 2026

The Founder's Decision Log Is Worth Ten Minutes

Kahneman's advice to a hedge fund manager was to buy a cheap notebook. A founder writing down why they decided, what they expect, and how confident they are builds the only record of their reasoning that hindsight can't rewrite.

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Decisions

September 18, 2026 · Updated September 20, 2026

The Reset: How Notion Rebuilt Itself From a Cold House in Kyoto

In 2015 Notion was weeks from shutting down. Ivan Zhao scrapped the code, laid off his team, and rebuilt from a cold house in Kyoto. The reset became a $10 billion company.

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Decisions

September 18, 2026 · Updated September 20, 2026

No Qwikster: The 21 Days Netflix Split Itself in Half

In 2011 Reed Hastings split Netflix into streaming and Qwikster, watched customers revolt for three weeks, then killed the plan with a single blog post. The lesson is about reversing fast when the market says no.

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Decisions

September 17, 2026 · Updated September 20, 2026

Choose the Work You're Built For

The decision that matters most is what to build. Founder-market fit, from Paul Graham's aptitude-interest-scope to NFX's four signs, is the difference between building uphill and building with the grain.

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Tools

September 16, 2026 · Updated September 20, 2026

Stop Asking If Your Idea Is Good

The Mom Test by Rob Fitzpatrick reframes customer conversations as a search for the truth about a person's life, not a verdict on your idea.

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Decisions

September 15, 2026 · Updated September 20, 2026

The Cereal That Saved Airbnb

Airbnb was broke, $20,000 in debt, and going nowhere, so its founders sold cereal and photographed strangers' apartments door to door. That unscalable work taught them what the product had to be.

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Decisions

September 8, 2026 · Updated September 20, 2026

Don't Fool Yourself

Richard Feynman's first principle is a founder's survival skill. The people who did great work refused to fool themselves, and you are the easiest person to fool.

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Systems

September 3, 2026 · Updated September 20, 2026

The 23-Minute Problem

UC Irvine research found knowledge workers lose 23 minutes to every interruption. The real cost is attention residue, the part of your mind that stays on the task you left. Finish before you switch.

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Stories

March 14, 2026 · Updated September 8, 2026

One Founder, One AI Stack: Three 2026 Cases, Fact-Checked

Three 2026 solo-operator AI stories, fact-checked: Shopify's unmerged 120-experiment PR, Craig Mod's own software, and a two-person $401M company.

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Tools

April 14, 2026 · Updated September 8, 2026

Speak 3x Faster Than You Type: Voice Productivity Tools for Founders in 2026

Speech input is 3x faster than a smartphone keyboard, not 4x. The verified numbers, plus nine voice tools founders use in 2026 with current prices.

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