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Insights for Startup Founders

Frameworks, strategies, and hard-won lessons for founders who believe their best thinking deserves a better system.

Decisions

October 9, 2026

The Chip That Saved Nvidia Never Had a Prototype

In 1997, Jensen Huang bet Nvidia's last dollars on a chip that had never physically existed, tested entirely in a simulator. The near-death discipline that saved the company is one any founder can borrow.

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Decisions

October 7, 2026

Six Pages, No Slides: How Amazon Banned PowerPoint to Force Thinking

In 2004 Jeff Bezos banned PowerPoint at Amazon and replaced it with six-page memos, read in silence at the start of every meeting. A deck is how you persuade. A memo is how you think.

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Decisions

October 1, 2026 · Updated October 3, 2026

Notion vs Obsidian vs Apple Notes: which one a founder should use

Notion, Obsidian and Apple Notes solve three different halves of capture and retrieval. Here is which one fits the part a founder is actually failing at, with 2026 pricing.

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Decisions

September 30, 2026 · Updated October 2, 2026

Thinking in Bets: Write the Decision Down First

Annie Duke's Thinking in Bets explains why an outcome can't grade a decision, and why the fix for hindsight bias is a written bet: what you believed and how sure you were, recorded before the result lands.

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Decisions

September 30, 2026 · Updated October 1, 2026

The Culture Code: The Leader Goes First

Daniel Coyle's three skills for high-performing teams run in one sequence: build safety, share vulnerability, establish purpose. The founder sends the first signal.

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Decisions

October 1, 2026

The Room Is Company Infrastructure

A randomized trial of 100 startups found peer advice moved firm growth 28% and survival 10 points. The support structure founders file under personal is part of how the company runs.

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Decisions

October 1, 2026

Granola vs Fathom vs Otter: what actually decides it

Granola, Fathom and Otter: what each costs, which ones send a bot into your call, and the seam all three leave open after the summary.

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Decisions

September 30, 2026

The box of cake mix that explains your positioning problem

April Dunford's Obviously Awesome in practice: five positioning decisions that chain off each other, starting with the alternatives you actually compete against.

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Decisions

September 25, 2026 · Updated September 26, 2026

Wiz Said No to $23 Billion and Got $32 Billion

Assaf Rappaport walked away from Google's $23 billion offer for Wiz and took $32 billion nine months later. The reasoning that made the first no possible was written down before the offer arrived.

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Decisions

September 23, 2026 · Updated September 26, 2026

The Question Superhuman Asked 100 Users Before It Found Product-Market Fit

Superhuman had about 100 paying users and a survey score of 22 percent. The engine that fixed it ran on four questions and a pile of raw customer sentences kept in one place.

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